Curved thinking; Smart ways of Advertising

I’m always really pleased when someone uses interesting advertising techniques to engage me with a product. Today I got given a free banana on my way into the tube station. Attached to that banana was a sticker with the details of a local gym. I think the idea of associating something healthy with a gym is not at all a bad marketing message. Also by giving the possible consumers value (of a piece of fruit) they are much more likely to take the advertising and be positive to it. The stickers are low-tech and cheap, but the consumer has already taken some value, and is likely to engage anyway.

(More detailed photos are on Flickr)

Another example like this that has been around a while are the Google Map stickers you’ll see in shop windows. Google, obviously, have a list of who is on Google Map. So it wasn’t hard for them to send only those businesses a sticker. And what small business isn’t going put something in their window that says “We’re famous”?

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marketing, advertising, google maps