Curved thinking; Smart ways of Advertising

May 21st, 2008

I’m always really pleased when someone uses interesting advertising techniques to engage me with a product. Today I got given a free banana on my way into the tube station. Attached to that banana was a sticker with the details of a local gym. I think the idea of associating something healthy with a gym is not at all a bad marketing message. Also by giving the possible consumers value (of a piece of fruit) they are much more likely to take the advertising and be positive to it. The stickers are low-tech and cheap, but the consumer has already taken some value, and is likely to engage anyway.

Banana with advertising stuck to it
(More detailed photos are on Flickr)

Another example like this that has been around a while are the Google Map stickers you’ll see in shop windows. Google, obviously, have a list of who is on Google Map. So it wasn’t hard for them to send only those businesses a sticker. And what small business isn’t going put something in their window that says “We’re famous”?

Sign in a window 'We are famous find us on Google maps' photo by Larsz

Technorati Tags:
, ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Why I love and hate the “Wattson”

May 20th, 2008

The Wattson is a design object from DIY Kyoto. It provides a visual indication of the current level of electrical usage in your house and how it compares to your average.

The Wattson a device for monitoring electricity usage. It is a shallow horseshoe shape, made of plastic. On the top it has an LED display with a £ value underneath it has an ambient coloured light

There are a bunch of things that I love about the Wattson. I love the design object, it’s beautiful, as you might expect from a cohort of designers from the RCA. But I find the objective of their mission also beautiful. At GeeKyoto DIYKyoto’s Greta Corke talked about creating awareness without preaching. She said they wanted to help people understand how their electricity usage affects climate change but without judging them. She cited a number of really positive customer stories. My favourite was the little boy who slept with the family Wattson in an attempt to stay up for it turning blue during Earth Hour.

However, there is something that’s been bugging me about the Wattson as well. I hate that the data is so closely coupled to the rendering. The Wattson is essentially two parts. A part that clips onto your mains and transmits data and a part that turns that data into something meaningful. I was unimpressed when Greta answered a question about the feasibility of building on Open Source Wattson with a complete dismissal. I understand that they have put a lot of work in, but I think the Wattson as a design object would stand alone. I think it’s more interesting to decouple the part that transmits the data so that systems could be written around it.

AMEE, for example, generated a lot of discussion. An open standards for transmitting data about electrical usage could allow data to be fed into AMEE. Also if Wattson was more open it would be interesting to see what other measurements could be fed in. For example a wireless multimeter in the form of a plug socket would be awesome. Rather than having a much more horribly sterile looking thing the ability to transmit data to the Wattson, as a design object, would rock.

I guess I’m going to look for a cheap way to beam my electrical data from both mains and plug sockets to a computer and then have some kind of generic ambient data device (homebrew ambient orbs anyone) rather than buy a very specific kind of propriety, if pretty, device.

Technorati Tags:
, , , , , , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Society can make me so sad

May 16th, 2008

I’m writing this from the tube. Nearly opposite me is an older guy. He doesn’t smell so good, he doesn’t seem like a tramp, but he’s almost certainly a wino judging from the Gin he’s pouring into a Lucasade bottle.

When I sat down this end of the carriage was deserted. I saw people actually get up and move to other seat to be away from this undesirable. He’s not hurt anyone, he’s not being crazy, or violent, or even loud. He’s just quietly sitting. I don’t enjoy the smell, but I can’t imagine the continued hurt that is done to him by the obvious avoidance of my fellow Londoners.

It makes me sad that London has people who turn to drink, it makes me sadder that some people can’t deal with it to the extent that they won’t even sit near him. Rosemarie and I give to Shelter periodically. I think it’s part of living in a city that you should take some responsibility for it’s underbelly. Maybe I’m being cynical, but I don’t think that the people wanting to forget this lonely guy exist are doing the same. I just wish they cared.

Technorati Tags:
, , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

The Geek affinity with Green

May 13th, 2008

This week I’m going to two Green events, a networking party run by AMEE and GeeKyoto. Given that I am such a treehugging (carbon neutral), duck-squeezing (vegan), person I’ve been wondering what it is that makes some geeks care so much about green.

My simple conclusion is that geeks feel like they are empowered to make a difference. Hacker culture is pretty strong right now, where if something on your computer isn’t the way you want it, you fix it. Or, you can at least find someone else who did. The same is true of green, the long standing “justification” about why not to be green is that one person won’t make a difference. The debate here is not why economic theory doesn’t fit well into the human psyche, but rather that geeks don’t feel that way.

I’m proud to be a geek, I’m proud to be part of a sub-culture, a growing generation of hackers that change what they don’t like, I’m proud that one of the things I’m changing is how we learn to look after our planet.

Technorati Tags:
, , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Lifecycle Messaging

May 13th, 2008

I’ve been reading YCombinator’s Hacker News a lot recently. It had a great link today to post about Lifecycle Messaging by Josh Kopelman.

Josh points out some really good things, and it all comes back to one of the current calls to arms at Y!, relevancy. It really is the holy grail. If you can send someone an actual relevant reminder at a relevant time (when they were about to forget) then you are going to get a much better total click through rate than bulk mailing a low relevancy message to more people.

Relevancy doesn’t have to be about mind reading. People won’t mind your best guess if it really is that. We deal with “nearly-noise” all day long. We don’t get upset when our co-workers ask us if we would like a drink, because the offer is relevant and timely (they are going to fetch drink and so the return will be immediate). On the other hand watching people who don’t want a free paper outside the tube station is a dramatically marked experience from those who do.

man handing out free london lite papers - photo by bowbrick

The key is knowing enough of what people want to make any offers seem like polite courtesy rather than blanket bombing. People will like you for polite reminders (as long as you don’t nag). This is something Josh really hit the nail on the end with, if you contact people just as they are about to forget it’s a reminder and they don’t feel upset. If you hit them too early in the curve it’s a nag.

Technorati Tags:
, , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

TinyDB; an actual useful app built on AppEngine

May 11th, 2008

TinyDB is a new micro database app that allows you to easily get and set data to a URL and then access it again. It supports JSON and XML formats. I really like the concept a lot. The ability to throw up a simple datastruct or two in a very light way is definitely a good thing. The creators say it was because they wanted to attach data to tinyurls which makes a lot of sense to me.

While they point out that the TinyDB entries aren’t secure, I’m mostly curious to see if they plan to let people alter the data after it’s been posted or if it will remain locked in time forever. Whatever small concerns I have, it’s a great project. I also think it’s really cool that they’ve used AppEngine to create it with. I’ve been wondering how successful App Engine would be but with stuff like this coming out I’m looking forward to seeing the big internet providers compete to host the many apps of the future.

Technorati Tags:
, , , , , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Back to blogging

May 11th, 2008

Phew… it’s been a long time since I last blogged here.

I’m writing something based on the sure knowledge that the one thing that will never have you blogging is meaning to. The only thing that gets you blogging is actually doing it. After blogging fatigue and just being busy interrupted my blogging habit, good intentions kept me almost blogging for months and months.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Ensymble makes Symbian pyS60 SIS signing and development work on Macs and Linux

January 31st, 2008

Small but significant thing that’s making my life easier. Stuart pointed me at Ensymble a Python script which uses x-platform libraries to do a number of key Symbian development related tasks.

Most importantly Ensymble can sign SIS files and create SIS files from pyS60 scripts. Since it does these with open Python libraries you can run it on Mac and Linux. This is a big step forward. I find it a bit upsetting Nokia needs a 3rd party developer to do this for them, but I’m not surprised.

Technorati Tags:
, , , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Open ID is Go!

January 17th, 2008

So what I’ve been dying to talk about for ages is finally in the open. Yahoo is going to be an OpenID 2.0 provider. This news is big. On 30th January Yahoo will make their OpenID provider a public beta.

We, of course, have a developer page about OpenID. It’s a bit basic right now, but I’m sure that’ll improve when we go live.

One thing that really works for me is that both yahoo.com and flickr.com can be used as your ID provider, but most especially some magic at the Yahoo end means users won’t have to remember a URL, just yahoo.com or flickr.com. Sweet.

More coverage at:

Well done to the Yahoo! membership team.

Technorati Tags:
, , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Mashing up maps into a real object

January 10th, 2008

This is not the sort of thing I often blog about, however this product really struck me. Fluidform (in Austria) are selling these beautiful beech bowls shaped like a map contour. I love this idea. I was thinking I’d like to buy one centred on where I proposed to my wife. Maybe when I have some spare money for a real luxury item. It seems like the kind of thing you would keep forever.

Contour Bowl made from a Map

I find it’s a real sign of growth that a company is using an openly available web service to create physical products. Not only does this product rely on the availability of the service, it also gives them access to vast amounts of data that would be prohibitive for them to buy themselves. This means they can make bowls which are meaningful to people without needing to know why. I look forward to seeing more mashups like this. via TreeHugger

Technorati Tags:

, , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

YUI Event Lister now a Firebug extension

January 6th, 2008

The bookmarklet I made to list out the YUI events on a page is now available as a Firebug extension. You can install the extension from the event lister page.

Please be aware however that auto-updating is not yet implemented, so if you want to keep up with changes to the extension you’ll have to subscribe to the blog, or keep an eye on that page until it is. Once I have auto-updating sorted I’ll put the extension on http://addons.mozilla.org.

I want to thank Steve Souders for his work on YSlow. His documentation in the YSlow code was one of the major things that helped me get this project as far as it is. I hope to help continue improving the rather abysmal state of Firebug documentation so other people can create more extensions to what is one of my favourite web development tools.

Technorati Tags:
, , , , , , , , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

National Express Trains were very refreshing

December 28th, 2007

The trains were essentially exactly the same as the GNER service, except they have uglier branding. However the Wifi is free to everyone, not just first class. Given that it cost my wife and I only £20 more to travel by train than the cheapest of the cheap (Megabus) I am very pleased. Half the time and with near flawless internet for the trip. Well done National Express!

And, yes, I know National Express also run Megabus.

Technorati Tags:
, , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Wii play it together; How the some companies are redefining product usability

December 27th, 2007

Christmas time at my parent’s showed very well the reasons behind the success of Nintendo’s Wii and I also believe several other modern products like the iPod, iPhone and Tivo.

In our family Christmas is held at my Grandfather’s. He sits in his armchair and presides over the goings on of the younger folks, being 94 that seems pretty sensible. Not that he isn’t lively enough, with conversation and games of dominoes to be had. However, the new DVD/VCR was causing problems. It took the combined might of myself, my father, my wife and my brother-in-law to get the thing to record a show and then it was only my wife’s quick thinking that got it to do that. Even with large print instructions my grandfather hates the thing. The unit in question is some off brand I can’t even remember the name of.

The Wii, on the other, quickly became something everyone felt they could use. After my wife and I played a little tennis, we quickly progressed into bowling with the brother-in-law. Gradually more people wanted to play, even my Grandfather. He still found it a little daunting and the some of the timing on bowling always throws new people (no pun intended), but he enjoyed it nonetheless.

Older man bowling on a Wii
Thanks to Michael Gilbert for this Flickr photo of his father playing Wii.

This brings me to my point. All of the technologies I mentioned at the start of the post have made themselves undaunting to non-technical people. While my Grandfather had to be shown how to use a Wii he would never have considered using an Xbox or a Playstation.

The same applies to the Tivo (or Sky+, etc) while a regular VCR has numerous obtuse options and buttons, selecting the program you want to record from a TV listings is something anyone can do. Once you replace the newspaper listings with the onscreen ones it becomes even more natural.

My mother has been talking about getting a new phone.She hates the buttons on her current one. She finds them too small. She can’t text, she can’t even read texts. I think she will like the iPhone. It has a ‘proper’ keyboard albeit onscreen. You drag the address book to move it, no scrollbar or ‘down key’.

What’s the similarity in these cases? The metaphors are from the everyday life. They aren’t metaphors from computing nomenclature that only technologists are intimate with. If you think about it it makes sense. To bowl you swing your arm not press a button. To pick a program you, well, pick a program not type in some a series of numbers in steps. Sometimes I think we’ve been immersed in technology too long when we simply accept that “some people won’t get it“. Some companies are redefining the business to make technology work for people. You should make sure your company is one of them.

Technorati Tags:
, , , , , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Mozy for backup is pretty cool

November 7th, 2007

For a while I’d been using Amazon S3 with Jungle Disk as a backup solution of sorts. However Amazon changed the pricing model a bit a while back, and Jungle Disk doesn’t really play nicely with rsync based solutions like iBackup.app.

My friend Sutha told me about Mozy. It is a really nice solution for backup. I like the Mac client which has some of the features of iBackup.app but is way less complex. It has Growl integration and a menubar icon, etc, the usual stuff. What is cool is that you can get 2GB of free storage by signing up via https://mozy.com/registration/free?code=C88WPG. If you add my referral code C88WPG at the end of the sign up you get another free 256mb of space, and so do I.

I haven’t run out of space yet but if you do you can upgrade to unlimited storage for $4.95 a month. Oh and the whole thing is encrypted so it’s nice and secure.

Technorati Tags:
, , , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Extending Pipes

October 18th, 2007

Wow. I haven’t posted anything for over a month which is a big break for me. But I just had to write a quick note about this. A post from August on the Pipes blog just arrived in my feedreader talking about the ability to extend Pipes using Web Services. I can’t express just how awesome this is.

When I first got access to the Google Mashup Editor I immediately disliked it. What the world really doesn’t need is another company pushing their own XML based web markup language. More than that it really doesn’t need one that includes mixing presentation code with content, and using table layouts.

The reason this new feature of Pipes has me so buzzed is that Pipes already gives me the lazy way to rework data with drag and drop slicing and sorting, etc. Now I can extend that to do anything with any programming language I want. More than that, I can easily make the web service available to people who wouldn’t be able to code it themselves, but are perfectly happy with the GUI interface of Pipes.

Technorati Tags:
, , , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong
  • Reddit
  • scuttle
  • Slashdot
  • SphereIt
  • StumbleUpon
  • YahooMyWeb
  • Wists

Which YUI Event Listener?

August 28th, 2007

The Accessibility toolbar for Firefox has a feature for developers that presents a list of the event handler attributes for each element on the page. The problem is that using attributes to set events is nasty and the YUI Event library instead attaches a singleton listener to the window which isn’t shown. This main YUI listener then delegates to YUI Event listeners which are created.

In order to get something like the functionality in the accessibility toolbar for YUI Event library listeners I’ve made a bookmarklet that uses some of the functionality of the YUI Event library. The YUI Event List Bookmarklet will show you a list of all the elements on the page that have listeners attached and what those listeners are. You can also view the functions that will be called when the event fires. It’s perfect for tracking down that elusive listener that’s using event propagation to hook onto stuff.

Technorati Tags:
, , , ,

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • Digg
  • DZone
  • Ma.gnolia
  • MisterWong