Comments on: Ad anti-targeting; Giving back to your Superfans with Mint http://kid666.com/2007/06/03/ad-anti-targeting-giving-back-to-your-superfans-with-mint/ Fri, 30 Jul 2010 11:59:39 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: links http://kid666.com/2007/06/03/ad-anti-targeting-giving-back-to-your-superfans-with-mint/comment-page-1/#comment-105236 links Fri, 23 Oct 2009 08:47:31 +0000 http://kid666.com/blog/2007/06/03/ad-anti-targeting-giving-back-to-your-superfans-with-mint/#comment-105236 The foremost criteria are matched with your complexion, dresses, personalities The foremost criteria are matched with your complexion, dresses, personalities

]]> By: Marco http://kid666.com/2007/06/03/ad-anti-targeting-giving-back-to-your-superfans-with-mint/comment-page-1/#comment-61849 Marco Mon, 04 Jun 2007 23:25:03 +0000 http://kid666.com/blog/2007/06/03/ad-anti-targeting-giving-back-to-your-superfans-with-mint/#comment-61849 Now that I'm thinking about it a bit more, there may be an even better idea. You could instantly keep your subscribers (which are de facto loyal or they wouldn't subscribe) from seeing any ads by adding some parameter to all links in your RSS feed. Like http://www.kid666.com/blog/article-title/?subscribed or something. Should be easy to hack in I guess. Is the subscribed parameter set? No ads! In case your stuff is aggregated by known aggregators / blog network sites (in my case design-feed.net, 9rules.com, techdispenser.com etc.) you'd have to do some referrer checking to get it right as well. When combined with the mint crushes concept it will get REALLY bulletproof I think. I guess in order to really find out about what this does to your 'convert rate' you'd need to conduct a proper experiment over a couple of months. In order to answer your question about whether (more) agressive ads will stop a certain percentage of people that land on your site through search engines or not you'd have to take a look at how many of them convert to regular readers compared to how many of them do right now. It's almost certain that people who already ARE subscribed won't run away because the're actually gonna get a BETTER experience (without ads). Therefore we can be quite certain about keeping the current userbase. So all you need to do is throw in this strategy for some time and see what happens to your growth rate. And of course it's equally interesting to see what happens to your earnings by serving more ads to search engine visitors ;) Could be a very nice experiment I guess! Now that I’m thinking about it a bit more, there may be an even better idea. You could instantly keep your subscribers (which are de facto loyal or they wouldn’t subscribe) from seeing any ads by adding some parameter to all links in your RSS feed. Like http://www.kid666.com/blog/article-title/?subscribed or something. Should be easy to hack in I guess. Is the subscribed parameter set? No ads! In case your stuff is aggregated by known aggregators / blog network sites (in my case design-feed.net, 9rules.com, techdispenser.com etc.) you’d have to do some referrer checking to get it right as well. When combined with the mint crushes concept it will get REALLY bulletproof I think.

I guess in order to really find out about what this does to your ‘convert rate’ you’d need to conduct a proper experiment over a couple of months. In order to answer your question about whether (more) agressive ads will stop a certain percentage of people that land on your site through search engines or not you’d have to take a look at how many of them convert to regular readers compared to how many of them do right now.

It’s almost certain that people who already ARE subscribed won’t run away because the’re actually gonna get a BETTER experience (without ads). Therefore we can be quite certain about keeping the current userbase. So all you need to do is throw in this strategy for some time and see what happens to your growth rate. And of course it’s equally interesting to see what happens to your earnings by serving more ads to search engine visitors ;)

Could be a very nice experiment I guess!

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