Sneaky; Invent an underground brand; use it to pimp your real brand;

Ask.com are one bunch of sneaky buggers. Their current marketing campaign revolves around the site information-revolution.org. The whole brand is designed to give a grass-rootsy, activist feels while actually being for corporate whorage.

I guess what bugs me about this campaign is the piggy backing on genuine causes to sell. It’s not actually collaborating with any cause to give something back, it’s just cheapening the concept of grassroots activism in my eyes. That seems like a real shame. Clever? Yes. Big? No.

The reason people don’t use ask.com? it’s not as good a product as Google or Yahoo!.

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